Dear Readers, we flag off the Hum Blogistani Essay series 2007 with an encouraging essay from an expressive Indian expat couple based in US who plead the case of Indian food blogs, equipped for specialized writing on the culinary delights. In their essay they dwell on the variety that Indi food blogs put on show, emphasize on making a distinction between food blogs and recipe sites and eloquently discuss their POV on the much talked about plagiarism issue in food blogdom.
Bee and Jai (nicknames) live in the northwestern U.S. She has a background in media, he in strategy development in the technology field. They're amateur photographers and have serious fitness goals. "We seek to foster a more conscious approach to the food we consume, the thoughts we harbour, and the environment that sustains us. Jugalbandi is our means of reasserting our commitment to a natural, healthier lifestyle, and to a less toxic world.", the couple clarifies.
In her article in the Hum Blogistani series 2005, Charu Ramdurai made an interesting observation about the limited impact by Indian blogs in the global arena because of the lack of specialisaton "in terms of content or focus". Fortunately, in the food blogosphere, Indians have made a noticeable impact. (We use the term 'Indian' in terms of ethnicity rather than citizenship status, as a good number of popular Indian food blogs come from expats in the U.S. and Europe.)
This validates the importance of 'specialisation'. Almost all these blogs have a narrow, but deep focus on Indian cuisine/s - traditional and modern. Indian food bloggers start out with three distinct advantages:
- The language of food is universal, and lends itself to a global audience. Besides, there is a lot of interest in and curiosity about Indian cuisine(s) - recognized and enjoyed as one of world's "mother cuisines". If nothing else, everyone has heard of "curry".
- Indian regional and micro- cuisines have depth and variety. There is plenty of space for each blogger to express his/her uniqueness by showcasing family heirloom recipes, regional specialties or personal creations.
- We Indians have the advantage of being able to communicate easily in English, helping us reach a global audience.
Blogs acquaint us with the culinary and cultural artifacts of India that are uniquely regional and outside the "mainstream" - with a side of mongrel fusion fare from Indian-Born Confused Americans. Indian food blogs have a global readership. In terms of the quality of content, they stand shoulder-to-shoulder with the best. They host blogging events on a regular basis highlighting south Asian ingredients, regions and a variety of themes. Our blogs have helped us bridge oceans, nationalities and linguistic barriers to form friendships with fellow foodies who have a deep curiosity about our customs and culture. They have yielded insights on cross-cultural culinary influences and similarities - like the Bihari influence on Caribbean cuisine.
Over the past three years, a host of independently published culinary histories have fared exceptionally well. They owe this, in large part, to the visibility and positive reviews generated in Indian food blogs. Some celebrity authors like Suvir Saran and Ammini Ramachandran are bloggers too. See this article describing the symbiosis between Indian food blogging and publishing. In the past, one area where we seemed to lag behind our global counterparts was in the quality of our photographs. They don't call it 'food porn' for nothing. The draw of a food blog often (but not always) depends on how narcissistically it stages and struts its 'stuff'. Of late, the standard of food photography in the Indian foodie universe is to be reckoned with. We, at Jugalbandi, host a monthly theme-based food photography event with participants from across the globe. In the January edition, the first four spots went to Indians.
How many desi food blogs exist? We can state, without exaggeration, that there's a new food blog by an Indian every day. We tried to list them all on our blog roll, then gave up after a while, 'cos it's exhausting. There must be a large number of Indian food blogs in regional languages too.
How important is the role of writing or presentation style in food blogging? How does the description of one 'dal tadka' differ from the other?
Is blog a suitable format for a recipe-site? It may sound bitter but only non-food bloggers tend to look at food blogs as "recipe sites". While the latter (like Bawarchi-com) have their value, food blogs are much more. Many of our posts do not have recipes at all. They are photo essays, discuss how food is grown, or its history. Blogging gives a forum for culinary, literary and photographic creativity that a 'recipe site' doesn't.
When roti is glamorous, can plagiarism be far behind? It is an occupational hazard with all types of blogging, but particularly rampant in the Indian food blogosphere. With individuals, a lot of it boils down to lack of awareness. While copyrights laws do exist in India, they are not strictly enforced. Many folks do not understand the distinction between "plagiarism" and a "copyright" violation, and that a picture can be "open to the public" and have "all rights reserved" at once, or that "hotlinking" is a cardinal sin. With corporate thieves, it's a different story. As a lot of English and regional Indian newspapers go online, they add on a food section. What better place to quickly populate these spaces from, than blogs? Any attempt to contact them is met either by stony silence, or by explanations of how their staff is not conversant with copyright laws. We'd learnt to shrug and move on. Until last year. Yahoo's new language portals in India were brimming with content from Indian blogs. Some voiced their displeasure.
Now, some Indian food bloggers send out invoices if their pics show up elsewhere. They contact advertisers to report content theft. They flag service providers. What they don't do is put up with being asked to stop whining and get back to the kitchen, already.
12 comments:
Thank you for this opportunity.
- Bee and Jai
One thing to consider is that Indian bloggers, no matter where they might live, can take advantage of U.S. laws to get copyrighted works removed from the Web so long as the site is hosted within the country. It also works for removal from the search engines as well.
Just another potential avenue to consider.
Great writing as usual, Bee & Jai!
Kudos to both of you for making a positive impact on food blogging: from growing your own food to cooking healthy.
What a fantastic post. As a non-Indian, I'm very thankful for all my fellow food bloggers writing about the varied cuisines of India. Even though I'm still fairly intimidated at attempting many of the things I see, I'm learning more about Indian cooking every day.
Well-put, Bee and Jai.
well written one!!
very well written post Bee and Jai!
Bee and Jai, that's so well put...both of you are doing such a good job...keep up the positive impact :-)
That was very well written Jai and Bee! Cheers!!
Jai and Bee
After few hectic weeks, i found some time today and see what I am reading now!! You made my day and what a fantastic read!! Well done both of you!!
Nice write up as usual.
As always, a pleasure to read your article.
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